Bridging the gap between
Strategy & Execution

For over 15 years, I've led complex, cross-functional teams to launch new products, scale self-serve ad platforms, and build the operational frameworks that turn ambitious strategies into impactful, customer-centric solutions.

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Work Highlights

Ad Tech / Self-Serve Platform

Spotify Podcast Advertising

Led an 80+ person cross-functional team to launch Podcast Advertising on Spotify's self-serve Ad Platform. Drove $5M in initial revenue and contributed to $1.4B in total ad revenue.

Spotify View Case Study →
Fintech / Acquisition

American Express

Redesigned the digital acquisition experience for 1M+ monthly visitors, driving an 11% YoY increase in new accounts.

Amex View Case Study →
CTV / Streaming Growth

DIRECTV

Led campaign strategy and GTM in the Connected TV space, driving 220K+ new subscribers quarterly and increasing product awareness by 35%.

DIRECTV View Case Study →
GTM / Advertiser Acquisition

Spotify Ad Marketing

Built and launched Spotify Advertising's first product marketing website, establishing a new digital channel for advertiser engagement.

Spotify View Case Study →

Recent Thinking

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Operational Strategy

The Bridge: Strategy to Execution

Ensuring business intent isn't lost when translating goals into engineering backlogs.

Read Article → Product Planning

Prioritizing for Impact

Frameworks for navigating high-growth environments without losing focus.

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